Hi, I'm Farzin
I believe design exists to help people.
I design clear, scalable digital experiences for complex domains, combining research, structured thinking, and technical awareness.
Product designer based in Glasgow, Scotland, obsessed with systems thinking and a follower of the Golden Circle approach to problem-solving.
+7
Years in digital
product design
+9M
Users served in
B2C and B2B
+20%
Flows conversion rate optimisation
5
0–1 products
designed
Industries and domains
Fintech
Insurtech
AI
Edtech
Retail
E-commerce
SaaS
Game
Heavy-Data
Health care
B2B
B2C
Design system
Brand design
Visual identity
iOS
Android
Selected projects
Compare Page Redesign
Modular Thinking.
Flexible Syncing
Insurtech
B2C
+8M
Users
8
PL
PWA
Platform
Design System
Lighthouse:
Consistency at Scale
Insurtech
B2C
B2B
+8M
Users
5
Ventures
16
Teams
Design and Build (E2E)
Your street-shopping AI companion
Retail
AI
B2C
iOS
Native App
Android
Native App
Main Page Redesign
A Unified,
Inclusive Solution
Insurtech
Fintech
B2C
B2B
+8M
Users
PWA
Platform
+40
products
Service design
AI + High street
discovery platform
E-Commerce
Retail
B2C
B2B
